Premium admission continues to grow

Cologne/Siegen. The Premiumzulasser eG strengthens its nationwide presence. Just two years after entering the market, 40 local and regional registration service providers have come together to form a nationwide association under the umbrella of the Cologne cooperative. And the trend is rising. The youngest member is Siegener Utsch GmbH, a company of Erich Utsch AG, which is one of the leading international manufacturers of vehicle license plates.

With around 1.5 million new registrations, transfers of ownership and deregistrations every year, the premium registration community is now the number one registration service provider on the German market. nglisch “Utsch is the fifth major producer of license plates to join our community,” says Heinz Sobieralski, member of the Premium Admissions Board. The companies A. Sievers, EHA Autoschild, Grewe and Astorga had previously joined the association.

Alexander Kulik, Managing Director of Utsch GmbH, expects membership in the cooperative to further digitize the registration processes in a price-sensitive market as well as competitive advantages in nationwide tenders from automobile manufacturers, importers, car dealerships, online providers, fleet operators and other market participants.

“With its software, Premiumzulasser provides its members and their customers with a tool that takes us a big step forward in the digitization of our work processes,” says Alexander Kulik. With the tool, in the basic and further development of which Premium Admissions has invested well over a million euros, not only can all work steps of an approval be mapped fully electronically, but the necessary data for the development of new business activities can also be called up digitally. In addition, the system offers the possibility of networking with the IT tools of trade and approval authorities via appropriate interfaces. “This eliminates the error-prone manual transfer of data from one system to another on the computer. That saves time and money,” says Heinz Sobieralski.

Utsch GmbH is present with its registration services at eleven locations. “The ongoing process of concentration in retail requires that our services not only be offered locally and regionally, but also nationwide,” emphasizes Managing Director Kulik. With membership in Premiumzulasser, his company can now fully meet this market requirement.